Chinese smartphone giant Xiaomi has launched Mi 4, in India at Rs 19,999 to rival iPhone 6 at virtually half the prices and vowed to expand its India operations, brushing aside the legal challenges it faced over patent issues.
The phone will be available exclusively on Flipkart website, starting February 10. Registrations will start today at 6 pm.
Xiaomi’s founder, CEO Lei Jun formally launched two Mi Note phones which he claimed will challenge iPhone 6 and 6 plus in looks, size and in camera quality.Though it was a global launch, the company, the world’s third-biggest smartphone maker, has not decided yet when to launch these models in India.
Successor to the Xiaomi Mi 3, the phone features a stainless steel metal frame and a 5-inch full HD display made by Sharp or JDI that has Corning Glass with One Glass Solution (OGS) technology protection. The phone also has changeable plastic back covers.
Xiaomi Mi 4 is powered by a 2.5GHz Qualcomm Snapdragon 801 quad-core processor and 3GB RAM. It will be available in 16GB and 64 GB storage variants. The phone runs MIUI 6, a new version of the company’s operating system, based on Android 4.4 KitKat.
Instead, the Chinese company, which sold a million phones in India last year, will launch its most successful model Mi 4 as it has become highly successful in Chinese and other international market, Hugo Barra, Vice President Xiaomi, said.
He also said the company which currently markets its phones in India through Flipcart e-commerce platform is planning to launch a platform of its own, through which it plans to sell its phones and other products in India in the future.
“India is quickly becoming our most important market outside China. If you think about considering the size of the population and how large, the IT educated population is, we are naturally attracted to India because we tend to speak to geeks more than any other brand,” he said, adding, “India could become our most important market anywhere in the world.”
“We are just getting started in India. We brought so far four different phones. We are going to do lot more and will bring all of our products … like the new box mini, headphones, air purifier and TV. All these products we firmly intend to bring to India,” he said, allaying concerns that being a Chinese company it faced problems in India.