In Indian snack market, Haldiram’s surprisingly combined sales of McDonald’s and Domino’s.
Haldiram’s revenues, at Rs 3,500 crore, is more than the combined revenue of Domino’s (Rs 1,733 crore) and McDonald’s (Rs 1,390 crore; adding toplines of the two separate operations in India). Or take that popular two-minute snack, Maggi, which netted a revenue of Rs 1,200 crore; Haldiram is almost three comtimes bigger.
First, the brand has survived disputes and break-ups in the original Agarwal family that started with a small shop in Bikaner in 1937. Haldiram is the biggest brand of those launched by Agarwals.