According to Canalys, India’s homegrown company Micromax become the number one smartphone vendor in the country and also would ‘soon’ overtake Samsung. The ‘soon’ time has finally arrived, While the difference between Samsung and Micromax is marginal on the basis of the figures from the fourth quarter of 2014, it is significant that the local firm has beaten the global giant on at least one, albeit important, parameter.
Micromax is leading with a market share of 16.6% for the period of April-June as compared to 14.4% share of Samsung and in other markets too. Its flagship line of products has also very effectively targeted the Rs.9,000 to Rs.12,000 segment. Addressing these important segments has helped it take a 22 per cent share of the total smart phone market in India, ahead of Samsung at 20 per cent,” a respected market research firm said.
Another report that appears simultaneously shows in China, Xiaomi too has overtaken Samsung to become the biggest smartphone maker in the country. The figures clearly indicate that Samsung is losing grounds in terms of market leadership and may face greater trouble in the coming months.