MS Dhoni’s biopic may rake in Rs 30 cr for producers from various endorsed brands.

The co-producers of the biopic, ‘MS Dhoni: The Untold Story’, are likely to rake in as much as Rs 30 crore from the brands endorsed by the Indian cricket captain, said two ad industry executives with knowledge of the way such deals work.

The cricketer endorses more than a dozen brands, including PepsiCo for which he is the face of both its cola and snacks, footwear firm Reebok, telecom services provider Aircel, fan maker Orient, two-wheeler firm TVS, milk food drink Boost, lubricants maker Gulf Oil and suitings firm Siyaram.

The Star Group’s Fox Star Studios and Inspired Entertainment, promoted by Dhoni’s management agency Rhiti Sports, are co-producing the film. Both expect the brands to be a part of the movie project.”Given that this is probably the first time in the world that a biopic is being made on a playing sportsperson, there’s bound to be high level of interest from brands,” Fox Star Studios CEO Vijay Singh said.

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